Privacy Policy

Best Wine Company Limited collects personal information needed to provide wine distribution, online ordering, wholesale account, support, marketing, and alcohol compliance services.

This may include your name, date of birth, phone number, email address, delivery and billing addresses, business details, director and account contact details, trade references, order details, transaction details, marketing preferences, website usage information, IP address, device and browser information, communications with us, and identification or age-verification information where required.

If you order Best Wine Co products through a partner ordering platform, we may receive information from that partner that is needed to process, supply, support, or verify the order.

We collect information directly from you when you use our website, submit a contact or wholesale application form, create or use an account, place an order, subscribe to updates, respond to promotions, or contact us.

We also collect some information automatically through cookies, analytics, server logs, and similar technologies when you use our website.

Where relevant to an order or commercial relationship, we may collect information from ordering partners, payment providers, delivery providers, credit reference agencies, trade references, business advisers, and public registers.

We use personal information to receive and process orders, deliver products, manage accounts, assess wholesale applications, take payment, issue invoices, provide support, respond to enquiries, administer promotions, improve our website and services, prevent fraud or misuse, and meet legal obligations.

Because Best Wine Co supplies alcohol products, we may use personal information to confirm age, check identity, support responsible alcohol supply, and comply with liquor licensing, tax, accounting, and other regulatory requirements.

We may also use your information to send service messages and, where permitted, marketing communications. You can unsubscribe from marketing communications using the unsubscribe link in the message or by contacting us.

We may disclose personal information to service providers and partners who help us operate our business, including website hosting, payment processing, ordering platforms, delivery, warehousing, analytics, email, accounting, legal, debt recovery, and customer support providers.

Where an order is placed through or fulfilled with a partner, we may disclose the information reasonably required for that partner to make the order available to customers, process or support the order, handle customer service, verify age or eligibility, and comply with applicable law.

We may disclose information to regulators, licensing authorities, law enforcement, courts, advisers, insurers, or other parties where required or permitted by law, to protect our legal rights, or with your consent.

We may share aggregated or anonymised information that does not identify individual customers.

We store personal information in digital systems and take reasonable technical and organisational steps to protect it from loss, unauthorised access, misuse, disclosure, alteration, and destruction.

Some systems or service providers may process or store information outside New Zealand. Where this occurs, we take reasonable steps to ensure the information remains protected in a way that is consistent with the Privacy Act 2020.

No method of transmission or storage is completely secure, so we encourage customers and account holders to keep login details confidential and contact us promptly if they believe their information has been compromised.

We keep personal information for as long as it is reasonably needed for the purposes described in this policy, including order fulfilment, account management, legal compliance, accounting, dispute resolution, and legitimate business record keeping.

When information is no longer required, we will take reasonable steps to securely delete it or anonymise it.

You may ask us to confirm whether we hold personal information about you and request access to or correction of that information. We may need to verify your identity before responding.

In some cases, the Privacy Act 2020 allows us to refuse a request. If that happens, we will explain the reason where we are able to do so.

We use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance, and support marketing activity.

You can disable cookies in your browser settings, but some website features may not work correctly without them.

Our website and partner experiences may link to third party websites or platforms. Those third parties are responsible for their own privacy practices, and we recommend reading their privacy policies.

We may update this Privacy Policy from time to time by publishing the updated version on our website. The updated policy applies from the date it is published unless stated otherwise.